The Philonise and Keeta Floyd Institute for Social Change
ABOUT US
WHO WE ARE?
OUR MISSION
OUR VISION
EXECUTIVE TEAM
WHO WE ARE
The Philonise and Keeta Floyd Institute for Social Change key principals are to advocate for all children, young-adults, and families nation-wide by actively working to eliminate the daily impacts of police brutality, criminal justice reform and systemic racism. We aim to find solutions to the countless challenges and pressing issues faced through injustice. We believe that by actively working in communities to design innovative programs to eliminate the ongoing barriers faced due to social issues. We will work diligently alongside city, and state government officials helping to look at interventions that can lead to long-term, sustainability. Cultivating public policies, diversity, equality and to launching a bold social research program. We promote transparency and are globally committed to influence change and put an end to this generational fight for inclusion. This is a movement, and not a moment in time!
OUR MISSION
The mission of The Philonise and Keeta Floyd Institute for Social Change is to advance awareness, advocacy and promote stability within global communities to support the protection of human rights through a commitment to social justice, equity-focused reforms, and eradicating systemic racism. We have turned our pain, into action, Our Focus:
Learn more about our programs, and how it is supporting social issues by clicking here.
OUR VISION
Persevering through Pain with a Purpose and Passion for the People. We believe that by turning our pain into purpose, through advocacy, and actively having those tuff conversations that are normally overlooked or too difficult to address within our communities, government, and institutions would bring about accountability for injustice and bring awareness for children and families to globally promote the importance of, “BEING — The Social Change.” Began to Exemplify Inclusion for the Next Generation!
Philonise O’Neil Floyd
On June 20, 1981, Philonise O’Neil Floyd was the fourth child born to the late, Mrs. Larcenia “Ms. Cissy” Jones on Fort Hood army base. Raised in the Third Ward area of Houston, Texas. He attended Jack Yates High School and Texas Southern University pursuing a degree in Criminal Justice. In 2014, Floyd started his professional driving career with C. R. England, one of the nation’s largest refrigerated carriers; later accepted a position with W. M. Dewy and Son, Inc. hauling custom pipes to their specific destinations.
On May 26, 2020, Floyd learned that his older brother, George “Perry” Floyd, Jr. had been murdered by four police officers in Minneapolis after a store clerk alleged that he passed a counterfeit $20 bill. The world watched as named officer, Derek Chauvin knelt on George’s neck for 9 minutes and ½ minutes.
Globally, George’s death sparked a world-wide outpour of protests. The day after laying George to rest, June 10, 2020, Philonise testified before the United States Congress urging them to “Do the right thing” by passing H.R. 1280 – George Floyd Justice in Police Act of 2021 baring choke holds, creating a registry to track officers with serious misconduct records, and lift certain legal protections that now makes it hard to go after officers in court for using excessive force.
Philonise’s life as a professional transporter drastically changed forever. Committed to “Turning
our pain, into Purpose” Philonise vowed that George’s death would not be in vain, another
hashtag on a t-shirt and begun to tirelessly advocate to change systematic racism. This became
the birth of The Philonise and Keeta Floyd Institute for Social Change, PAKFISC, to address
challenges faced due to police injustice that has for over 400 years led to the harassment and
killing of African Americans at the hands of police.
Yocharlakeeta “Keeta” Floyd
Founder & Chairwoman
Yocharlakeeta “Keeta” Floyd is after the tragic murder of her brother-in-law, George “Perry” Floyd, Jr. she took a stand alongside her husband, Philonise O’Neil Floyd, a prominent civil rights activist to support, encourage, and uplift their newfound passion to overcome the injustices of police brutality, criminal justice reform and systemic racism, in not just America, but globally.
As a wife and mother of two, we are natural nurturers! Our job(s) are to “FIX IT!” regardless of how big or small — without instructions, policies, procedures, and/or algorithms. Since May 26, 2020, I’ve watched as Philonise spiraled downward breaking mentally and emotionally. We could not continue to sit idle and remain quiet! We decided to, “Turn our Pain into Purpose” by birthing the Philonise and Keeta Floyd Institute for Social Change, PAKFISC.
With over 20 years of experience in leadership for world-renowned companies in both corporate America and higher education, she is very familiar with the constant challenges faced through social injustice. Through her profession, Keeta is a highly accomplished community leader.
In police custody, George’s death sparked a global movement for racial justice.
A notable fact is, as the Co-Founder and Chief Operating Officer of the Philonise and Keeta
Floyd Institute for Social Change, PAKFISC, Keeta has made significant contributions to the
nonprofit’s mission of advocating for marginalized communities with a passion for promoting
social justice equality.
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